Every project starts in Figma — no exceptions. I map out the full experience before a single line of code gets written. Information architecture, user flows, component systems, interaction states. You get a design that's thought through, not just good-looking. I work with a design system from day one so nothing is invented twice and handoff is clean.

I build in WordPress with Bricks Builder — custom, from scratch, no bloated themes. The result is fast, maintainable, and yours to manage. I don't hand you a black box. Performance is part of the job: clean markup, optimised assets, LiteSpeed-ready. For heavily animated or portfolio-style builds I work in Framer. Either way, the site is designed in Figma first, then built — always in that order.

Sometimes you don't need a full build. You need someone to look at what you have and tell you honestly what's wrong with it. I do UX audits, performance reviews, and strategy sessions for teams who are stuck or about to make an expensive mistake. One call can save weeks of wrong direction.